How it works Training Science Join the waitlist

Too much of your life is going to your screen

See what your screen time is taking from what matters most to you. Reclaim that time through seven weeks of personalised training and timely nudges.

Join the waitlist

iPhone · 1 year free for the first 100

How Aetās works

Here’s how it all works together

Your goals set the direction. Nudges help in the moment. Training handles the long term.

01Choose your goals

Choose what you want more time for

Your kids. Your books. Your sleep. Aetās starts with the people, goals and experiences you want more of, so the cost of screen time becomes personal.

9:41

What do you want more time for?

Select up to 3
Family & Friends
Fitness & Health
Rest & Stillness
Work & Ambition
Growth & Learning
Love & Connection
Build & Create
Continue
02The nudge

It responds to the moment, not just the minutes

Some nudges catch a fast scroll. Others mark your progress or show the cost against what matters to you. Reclaim your time or keep scrolling. The choice stays yours.

12m on your apps in a short stretch.
You’re still under for today. Just worth knowing.
Your goalFamily & Friends
Half of today’s time is spent.

There’s still room for time with your kids.

Reclaim my time
Keep scrolling
That’s today’s limit: 1h 30m used.

At this pace, approximately 304 days will go to your screen over five years.

Reclaim my time
Keep scrolling
03Training

It lowers the limit a little each week

You wouldn’t run a marathon on day one. Most blockers expect you to run one tomorrow. Aetās lowers your limit gradually and adds one behavioural tool each week, at a pace you can keep.

Your seven-week plan 6h → 1h 48m
Week 5
3h 12mDaily limit
Behavioural tool

Accountability

Tell one person what you are trying to change.

Science

Three ideas shaped how Aetās works.

Behavioural research informed the design of Aetās. These studies did not test Aetās itself.

Make the trade visible.

What research found

In consumer studies, people often failed to consider what a purchase would displace until opportunity costs were made explicit.

How Aetās uses it

Aetās turns screen time into the people, goals and experiences you chose.

Research basis: Frederick et al. (2009)

A small prompt can shift a choice.

What research found

Across 126 randomised trials covering 23 million people, nudges produced a modest average increase in targeted behaviour. Effects varied by context and intervention.

How Aetās uses it

At meaningful moments, Aetās shows the cost and leaves both choices open.

Research basis: DellaVigna & Linos (2022)
Aetās goals screen: What do you want more time for? Family & Friends, Fitness & Health and Rest & Stillness selected

Approach goals focus on what you want more of.

What research found

Research distinguishes goals directed towards a desirable outcome from goals directed away from an undesirable one. In a year-long study of New Year’s resolutions, participants with approach-oriented goals reported higher success than those with avoidance-oriented goals.

How Aetās uses it

Aetās turns “use my phone less” into more time for the people, goals and experiences you chose.

Research basis: Elliot & Covington (2001); Higgins (1997); Oscarsson et al. (2020)

Vindica te tibi.

Seneca’s phrase means “reclaim yourself for yourself.” Aetās, Latin for “lifetime,” carries that idea forward: reclaiming yourself begins with reclaiming your time.

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iPhone · 1 year free for the first 100

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